This exclusive loyalty programme opens up an exciting world of rewards and privileges. On special occasions like
customer birthdays, anniversaries and each time they refer a family member or a friend to the DRA community,
they earn points which can be redeemed by them at premium retail outlets. It's a small way of expressing their
appreciation and gratitude towards their customers for their continued love and support.
Smile Quest - A customer engagement initiative
In order to effectively engage with their customers, DRA recently conducted an event called Customer Connect,
where they gave aspiring home buyers an opportunity to speak with their existing customers. This helped them
get an insider's view of things. Right from customer service to project deliverability, they got to hear about
it all from the horse's mouth! What's more , they offer 2 free site visits during the course of construction.
Customer delight meter - Scoring high on delight
DRA's customer delight meter is a fast trending technique to understand the happy pulse of the customers. The
sole motto of this approach is to learn customer pain points and requirements in order to deliver exceptional
services at all times of their purchase cycle. Further with a whooping score of 89% on the delight meter, DRA
has also set a benchmark for real estate companies in Chennai.
Square Feet Subbu - Real Estate tips straight from his lips
A quintessential South Indian who genuinely believes in offering real estate tips to simplify the world of real
estate for the home buyer. Born with a funny bone and a soft spot for Pathetic Jokes, Subbu has a fairly encyclopaedic
knowledge of the real estate industry and thinks it's his sacred duty to share his pearls for anyone who cares
to listen. Sqft subbu is a brain child of DRA Group, who believes that this initiative will enlighten home
buyers in a funny way.
Online Customer Portal - Access your home related information – anytime & anywhere
We have launched an online customer portal for all our existing customers which will help them to access all
their home-related documents & information like Allotment letter, agreements, statement of accounts, payment
receipts, project construction updates etc., in just click of a button. This will ensure our customers stay
updated about their home and enjoy peace of mind.